The use of content marketing has been part of many businesses game plan for decades, creating an informative piece of material to be provided to consumers as a way to compliment their product. Whether the product provided is a piece of art; such as the Disney's mouse ears logo or an image like a game on the back of a cereal box to useful material like recipes on the back of box of rice or free vacation planners provided by an airline to the cities they serve, offering added value and information to existing products can help consumers realize the importance and see how they can benefit from what you're offering.
Creating a content program that helps websites build an extensive library of information guides and graphics will eliminate any confusion with products by educating consumers with a clear and solid purpose as to the functionality and benefits of the website's products or services. Informing consumers will not only help increase sales, but search engines and other websites might find your information useful and beneficial and provide links or improved rankings due to the value of your content.
Today, content creation can be accomplished through a number of different mediums depending on the website industry, their consumers and the information that is being provided. Websites can work with a content marketing service to help create explainer videos on important topics, infographics to explain how products or services work or written content to offer an extensive question and answer section.
Content Marketing 101
A complete website audit is highly suggested, allowing both the website operator along with the SEO agency to determine the quality of content currently available and what opportunities are available to provide consumers a better and more educational experience. During the website audit, one of the most important checks that will be performed is an analysis of the content offered by the website. Content today can be defined in many different ways; including on-site, off-site and through various media channels. A combination of all channels will help a website maintain a healthy marketing campaign; allowing for multiple search engine locations along with many inbound links from sources referencing on-site content.
Types of Content Marketing
Content being created by websites today does not only include article or blog submissions, but creating alternative means of information have become more and more inmportant for websites looking to compile the most complete information. Some of the best types of content being created today includes:
- Website Content
- Offsite Content
- Explainer Videos
One of the most important parts of creating an authoritative website, being able to provide users with a complete explanation on a given topic through article writing and/or other mediums allows consumers to grasp a solid knowledge of the topic by reading a from single website. Content creation can be an endless process depending on the website niche; whether its teaching consumers or providing consumers on new information, the process can lead to a very robust informational website.
Creating a successful and extensive online reputation does not end on producing on-site content. Providing articles or guest blogging content on other industry websites, most commonly the higher authority sites surrounding the website's industry, will generally help create a better online reputation. Building a solid online reputation can lead to future referrals and links from not only the industry authorities, but other websites that have have used content or other information as a reference.
As part of the content creation for a website, the use of graphics to teach and explain topics is widely suggested to help consumers understand the topics being discussed. Quality infographics are many times used by other websites and companies to help explain during their presentations or articles on a given topic. Search engines will also pick up on infographics and use them in their image search results, allowing for increased exposure in more search results.
The next step up from static information graphics are explainer videos, a fantastic form of content that provides easy to understand information being presented to consumers in a simple format. Most videos run between :60 to :90 seconds, allowing for a complete explanation of topics without confusing or losing the interest of users. Similar to infographics, explainer videos have become an excellent way to increase exposure in the search engines with listings not only in the video results, but now in the SERP (search engine results pages) have begun displaying videos additional information sources in the general results.
Start your Content Marketing Today
Partnering with a SEO company that is experienced in content creation and content marketing will help a website work toward building a complete offering of information and guides to help educate and teach users about your products and services. Contact one of our content marketing specialists at zwmg for more information about content creating opportunities for your website.